Pica LéLa launches their 2015 jewellery collections at the Tax Free World Exhibition, Cannes, France

November 12, 2014

What better location can you ask for to launch your 2015 collections than the home of the famous Cannes film festival in the French Riviera, the Palais des Festivals.

What a fantastic week the Pica LéLa team had in Cannes this year in our newly designed booth which doubled as our fashionable office for the week!  As we recover from our 23 hour flight home and resulting jet lag, we are excited to say that the show was a great success.

Day 1 waiting for the doors to open!

The team hard at work with clients!

Delighted to say that we had some fantastic feedback on the unveiling of our newest line up for 2015.  As seen below on some of our displays from the exhibition.

The emphasis this year was on the re-launch of the Victorian era inspired Victoria collection and the extension of the newly launched and notable Esmeralda range.

The Pica LéLa Esmeralda hero piece above as currently featured on board Singapore Airlines.

The Pica LéLa Queen of Hearts pictured on our model above successfully launching our partnership with Korean Airlines with monthly sales in 4 figures…Go team!

 

The buyer’s choice this year definitely trended towards our larger statement pieces such as our Chic necklace and the new Lady Jade

Chic necklace

 

For anybody visiting Cannes, it is a beautiful little town with beautiful surroundings on the Côte d’Azur.

Tips on things to do in Cannes

 

Already looking forward to the 2015 Singapore and Cannes world exhibitions!

You can find our Pica LéLa newest collections by logging on to our sparkly new website www.picalela.com.  We even have some fancy videos of our jewellery in case you want to see the real thing before you buy.

 

 

 

 

 





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