2015 Jewellery Collection Launch Preview!
Guess what Pica LéLa fans, here's a launch preview of our latest collection, the Dynasty collection. Excitement is building and the team is revving up to fly out in a few short weeks to Singapore so we are busy getting our new jewellery designed and produced, press releases out, our exhibition ready and everything else in between! TFWA or the Tax Free World Association is the biggest duty free and travel retail exhibition in Asia Pacific and we are very excited to be there for the 12th year running. Here's our stand, almost ready to go...it just needs the addition of some fabulous sparkling jewellery!
In contrast to last years new Esmeralda collection, Dynasty reflects a change in mood. Dynasty is a subtle yet contemporary collection, finding beauty in asymmetry with designs incorporating irregular shapes whilst experimenting with different playful designs. This is a fluid, mix and match, all season wear collection. Dynasty will offer the consumer a chance to make creative pairings and influence their own style by creating their own edge and sets. Design detail includes clear crystal and mother of pearl as the underpinning elements. 18K rose gold again sets the tone by seamlessly yet strikingly bringing a contemporary approach to traditional components.
The inspiration for Dynasty? The success of the Queen of Hearts necklace and the Kayla necklace launched in 2014 mark the inspiration behind this charming and remarkable collection. The signature crown of these 2 pieces is integrated to form an integral detail.
We are also excited to see the second edition of the distinctive Forever Springtime necklace which is our top selling necklace and still a favored piece.
Watch this space and we will bring you more on the new collection and the launch direct from Singapore! In the meantime, don’t worry about the Pica LéLa team stressing out too much pre launch – we are ensuring to take some time out to relax amongst the trees! Here's some pics below of our tree top climbing adventure last week!
Part of our Sydney team here
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