Pica LéLa launches their 2017 jewellery collections at the Tax Free World Exhibition, Cannes, France

Another year and another amazing trip to Cannes, France to launch our new 2017 jewellery collections to the duty free industry at the Palais des Festivals – and what a venue and location!  Cannes brought the sun and atmosphere as usual and the Pica LéLa team eagerly soaked both up.

TFWA Cannes Palais Des Festivals

Delighted to say that we had some fantastic feedback from our buyers on the unveiling of our latest collection, Utopia.  As seen below on some of our displays from the exhibition.

Pica LeLa Jewellery 2017 New Collections

2017 Jewellery Trends    2017 Jewellery Trends Floral   2017 Jewellery Trends Australia
From left to right above:  Desert Rose, Kangaroo Paw, Golden Wattle & Cooktown Orchid
“A Story of Pica LéLa’s Natural Wonderland”
The collection highlights the beauty and resilience yet the fragility of nature through a choice of flora which is particularly close to Australia’s heart.

 

Click here to watch a video to see how our inspiration unfolded.  Inspired by Australian flora, one of Australia’s greatest treasures, this collection depicts the floral emblems of Australia.  Australia features an abundance of unique and diverse plants of exquisite beauty. 

The most decorative and arresting piece, that of the Kangaroo Paw, is a wild representation and expression of nature’s treasures.  This intense visualization of Utopia’s hero piece is balanced by the feminine appeal of Desert Rose and the more subtle colourful expression evident in the Golden Wattle.  So whether your preference lies in the simplistic or the extravagant then Utopia allows you to bring out the Nature in you!

The buyer’s choice this year was our Desert Rose necklace.  With its feminine rose gold beauty I definitely concur and it is now a staple for my Spring wardrobe!

Rose Gold Jewellery Australia

Click HERE to find Desert Rose now!

 

We also had some great reviews from our Enchanted collection which launched earlier this year.

Rose Gold Sterling Silver Australia

The Pica LéLa Enchanted hero piece ‘Ballerina’  in rose gold on the left above is currently featured on board Qantas, Singapore Airlines & Korean Air.

Click HERE to find Ballerina now!

 

You can find our Pica LéLa newest collections by logging on to www.picalela.com.  That’s all for now – we hope that you like the latest and greatest from Pica LéLa!


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